Kent County Council desperately needed a modernisation of the brand that would roll out across the entire network of KCC and bring them into the 21st century. KCC is the largest council in the UK so it was an absolute honour to be given the opportunity to liven up their vast corporate branding.
We developed a very young, modern and fresh look to KCC with an awareness campaign that not only positively marketed the hundreds of services KCC are tasked with maintaining each year but doing it with a selection of imagery, colour schemes and typography that the public could instantly relate to and understand.
Working in collaboration with two other suppliers in Maidstone, we worked on the overall rebrand as well as producing all the internal posters for the main reception of KCC which included a complete renovation of the existing layout that had been in place since the 80s. The finished reception is now bright, modern and engaging.
“1THIRTY3 are extremely responsive to all artwork requests and briefs. Their design has always been creative, eye catching, and targeted at the correct audiences.”
Matt Brookes, Head of Communication, Kent County Council