KIMS Hospital - Your Next Chapter

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The Client

Talented people are at the very heart of KIMS Hospital and every employee has a vital role to play. Their staff brings a wealth of knowledge and experience to their specialist areas, ensuring that KIMS Hospital provides world-class health services and care.

Deliverables

Print DesignAdvertising, Marketing, Exhibition Design, Video, Social Media

The Campaign

The KIMS Hospital Recruitment Team asked us to create a new advertising campaign for their latest recruitment drive. They specifically wanted to use real employees at the hospital as case studies.

We interviewed several staff members about how and when they joined KIMS Hospital and what specifically did they enjoy most about working there.

We then told their story in a series of ads highlighting a key element from the interviews and combined with a portrait shot in black and white to give it maximum impact.

Street & Online

The ads were featured in magazines, local newspapers and strategically positioned at bus shelters too and from various Kent hospitals to help us gain the most exposure.

Once again teaming up with our buddies at Newman Eye, we developed a video for the campaign and promoted on Facebook, Twitter, and Linkedin.

The success was remarkable with KIMS Hospital receiving double their expecting inquiries in just the campaign’s first week.

1THIRTY3 are extremely responsive to all artwork requests and briefs. Their design has always been creative, eye-catching, and targeted at the correct audiences.

Suzanne Stevens, Recruitment Manager, KIMS Hospital

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