The London Tombs - Phobophobia 2017

The Ultimate Halloween Event


The Client

The London Bridge Experience and Tombs are not only the UK’s Scariest Attraction for 9 consecutive years, they are worthy winners of Top Horror Attraction In The World too!

Halloween is always their signature season and that’s when the hugely successful Phobophobia event takes place over the entire Halloween week.


Print DesignAdvertising, Exhibition Design, Marketing

The Campaign

This is the fifth year we have worked with TLBE for Phobophobia and it’s always exceptional busy but immense fun to do.

This year’s theme was Night Terrors and the brief was chilling: “Ever had that dream you were falling? Journey through your worst nightmare as you encounter the Lost Children, the souls who have hit the bottom of their dream and are forever stuck in the nightmare.”

TLBE Zombie

Nationwide Publicity

This years event gained several high profile publicity pieces, thanks in part to the advertising and the remarkable work of TLBE’s marketing team pushing the campaign.

As well as features in the glossy mags, there was a double page spread in The Sun and the event even had celebrity guests from The X-Factor!

All in all, Phobophobia 2017 is going to be hard to top in 2018, a challenge we happily accept.

TLBE Zombie
TLBE Zombie
TLBE Zombie
TLBE Zombie

“We have worked with 1THIRTY3 on several important projects over the last few years. We love the way they take a different perspective on the creative challenges.”

James Kislingbury, Attraction Director, The London Bridge Experience

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