Phobophobia is a phobia about phobias… yeah you couldn”t make it up!
Anyway, this gives The Tombs a perfect subject for their annual Halloween event. Visitors to the London attraction get to engage with the cast and crew and live out their greatest fears, whether it be spiders, snakes, mothers-in-law or, like this year”s event – FREAKS!
The design of this campaign centred around The Wolf-Boy and we created a real eye-catching, movie style poster to grab the public”s attention which was rolled out across London both on and off line.
Posters were created for The London Underground and positioned at entrances and exits of various tube stations as well as escalator panels to give the maximum visual impact.
As well as Wolf Boy, we created a family of freaks that were used to promote the show at the venue. This was done with posters, banners and internal merchandise.
The event itself was an unprecedented success and smashed previous takings and visitor numbers to smithereens! As you can see, the public got fully involved and loved every minute and giving us a new level of expectation for promoting next year”s event.
“I couldn’t recommend 1THIRTY3 and their work high enough and would always put their name forward to anyone I know in business or personal, who want an honest and professional service with a personal touch.”
Phil Sherrington, Marketing Manager, The London Bridge Experience