[et_pb_section fb_built=”1″ _builder_version=”4.4.1″][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.4.1″][et_pb_column type=”1_3″ _builder_version=”4.4.1″][et_pb_text _builder_version=”4.4.1″ header_2_text_color=”#000000″]<\/p>\n

Deliverables<\/h2>\n

Corporate branding
<\/span>Advertising
<\/span>Marketing
<\/span>Print design
Packaging design<\/span><\/p>\n

\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.4.1″][et_pb_text _builder_version=”4.4.1″ header_font=”|700|||||||” header_font_size=”62px”]<\/p>\n

Doc Lock\u2019s Marvellous E-juices<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.4.1″]<\/p>\n

The Mad Cow Vape House\u00a0is an e-cigarette retailer established by\u00a0ex-smokers turned passionate vapers.\u00a0<\/span><\/p>\n

They approached us to develop an identity for the new product called Doc Lock\u2019s Marvellous E-Juices, with the only stipulation being was \u201cvaping not for the average Joe\u201d.<\/span><\/p>\n

The target audience was the suave and sophisticated hipster, so it was only fitting to use for inspiration, the look, style, dapper outfits\u00a0of their impressive facial hair of their Victorian forefathers.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.4.1″ background_color_gradient_direction=”173deg” bottom_divider_color=”#020425″][et_pb_fullwidth_header header_fullscreen=”on” _builder_version=”4.4.1″ title_font_size=”50px” background_image=”http:\/\/1thirty3.co.uk\/wp-content\/uploads\/2020\/06\/Doc_2020_Main.jpg” background_enable_video_mp4=”off” background_video_width=”1920″ background_video_height=”1080″ background_video_pause_outside_viewport=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.1″][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.4.1″ custom_padding=”30px||0px||false|false”][et_pb_column type=”1_3″ _builder_version=”4.4.1″][et_pb_text _builder_version=”4.4.1″ header_2_text_color=”#000000″ header_3_font=”Arial|700|||||||” header_3_text_color=”#263db7″ header_3_font_size=”30px” header_3_line_height=”1.2em”]<\/p>\n

A marvellous project for the distinguished gentleman.<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.4.1″][et_pb_text _builder_version=”4.4.1″]<\/p>\n

To guarantee\u00a0the branding was correct, I researched everything from the Victorian era ranging from clothing, typography, colours and even the advertising of the mutton-chopped traveling salesmen with their miracle cures.<\/p>\n

Ultimately, I produced a really smart logo and colour scheme for Doc Lock that encapsulated that era and also made it attractive to their 21st Century equivalents, the hipster.<\/p>\n

As you can see, Iused some absolutely perfect photography and combined with the new Doc Lock emblem, produced a series of super eye-catching\u00a0adverts and posters to promote this excellent product.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.4.1″ background_color=”#e8eeed” background_enable_image=”off” background_size=”contain” background_position=”top_center” custom_padding=”31px||3vw||false|false”][et_pb_row _builder_version=”4.4.1″ background_color=”rgba(0,0,0,0)” custom_padding=”0px||20px||false|false” hover_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.4.1″][et_pb_image src=”http:\/\/1thirty3.co.uk\/wp-content\/uploads\/2020\/06\/Doc_Logo_Wood_2020_Main.jpg” align=”center” _builder_version=”4.4.1″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.1″ custom_padding=”20px||20px||false|false” hover_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.4.1″][et_pb_image src=”http:\/\/1thirty3.co.uk\/wp-content\/uploads\/2020\/06\/DocLocks_x6.jpg” _builder_version=”4.4.1″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.1″ custom_padding=”20px||20px||false|false” hover_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.4.1″][et_pb_image src=”http:\/\/1thirty3.co.uk\/wp-content\/uploads\/2020\/06\/Doc_Logo_2020_Ad.jpg” _builder_version=”4.4.1″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.1″ column_structure=”1_2,1_2″ custom_padding=”20px||20px||false|false” hover_enabled=”0″][et_pb_column _builder_version=”4.4.1″ type=”1_2″][et_pb_image src=”http:\/\/1thirty3.co.uk\/wp-content\/uploads\/2020\/06\/DocLock_Moody.jpg” _builder_version=”4.4.1″ hover_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.4.1″ type=”1_2″][et_pb_image src=”http:\/\/1thirty3.co.uk\/wp-content\/uploads\/2020\/06\/DocLock_Indian.jpg” _builder_version=”4.4.1″ hover_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.1″ column_structure=”1_2,1_2″ custom_padding=”20px||20px||false|false” hover_enabled=”0″][et_pb_column _builder_version=”4.4.1″ type=”1_2″][et_pb_image src=”http:\/\/1thirty3.co.uk\/wp-content\/uploads\/2020\/06\/DocLock_smoker.jpg” _builder_version=”4.4.1″ hover_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.4.1″ type=”1_2″][et_pb_image src=”http:\/\/1thirty3.co.uk\/wp-content\/uploads\/2020\/06\/Smoker_Smart.jpg” _builder_version=”4.4.1″ hover_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.1″ custom_padding=”20px||20px||false|false” hover_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.4.1″][et_pb_image src=”http:\/\/1thirty3.co.uk\/wp-content\/uploads\/2020\/06\/Doc_Sofa.jpg” _builder_version=”4.4.1″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.1″ custom_padding=”20px||0px||false|false” hover_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.4.1″][et_pb_image src=”http:\/\/1thirty3.co.uk\/wp-content\/uploads\/2020\/06\/Doc_2020_PullUps.jpg” _builder_version=”4.4.1″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Projects Section” _builder_version=”4.4.1″ background_color=”#263db7″ custom_margin=”30px||||false|false” custom_padding=”50px||4px|||”][et_pb_row _builder_version=”4.4.1″ custom_margin=”0px|auto|30px|auto|false|false” custom_padding=”||30px||false|false”][et_pb_column type=”4_4″ _builder_version=”4.4.1″][et_pb_text _builder_version=”4.4.1″ header_font=”Arial|700|||||||” header_text_color=”#263db7″ header_font_size=”25px” custom_margin=”||-1px|||” hover_enabled=”0″ header_line_height=”1.8em”]<\/p>\n

“We always give Matt a very relaxed brief because we know that he’ll do the market research and will always produce something beyond our wildest imaginations<\/span>.”<\/strong><\/span><\/h1>\n

Ben Edwards, Director, Mad Cow Vape Shop<\/strong><\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Projects Section” _builder_version=”3.22″ custom_margin=”|||” custom_padding=”30px||4px|||”][et_pb_row _builder_version=”4.4.1″ custom_margin=”-2px|auto|30px|auto||” custom_padding=”30px||3px|||”][et_pb_column type=”4_4″ _builder_version=”4.4.1″][et_pb_text _builder_version=”4.4.1″ header_font=”Arial|700|||||||” header_text_color=”#263db7″ header_font_size=”62px” custom_margin=”||-1px|||”]<\/p>\n

More work<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.4.1″ background_color=”#ffffff” background_enable_image=”off” background_size=”contain” background_position=”top_center” custom_padding=”30px||7vw||false|false”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.4.1″ width_last_edited=”off|desktop” custom_margin=”auto|auto|auto|auto|false|false” custom_padding=”0px||0px||false|false” locked=”off”][et_pb_column type=”1_2″ _builder_version=”4.4.1″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(38,61,183,0)” background_color_gradient_end=”rgba(0,0,0,0.38)” background_color_gradient_start_position=”30%” background_color_gradient_overlays_image=”on” background_image=”http:\/\/1thirty3.co.uk\/wp-content\/uploads\/2020\/06\/Core_2020_Main2.jpg” background_position=”top_left” custom_padding=”180px|10px|180px|10px|true|true” link_option_url=”http:\/\/1thirty3.co.uk\/core-finance-management\/” custom_padding__hover=”180px||180px||false|true” custom_padding__hover_enabled=”on|desktop”][et_pb_text _builder_version=”4.4.1″ text_font=”|600|||||||” text_line_height=”1.8em” header_font_size=”36px” header_3_font=”Chonburi||||||||” header_3_font_size=”25px” header_3_line_height=”1.6em” transform_scale_linked=”off” transform_translate_linked=”off” text_orientation=”center” background_layout=”dark” link_option_url=”http:\/\/1thirty3.co.uk\/kims-hospital” header_3_font_size_tablet=”20px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|desktop” locked=”off”]<\/p>\n

Previous project –\u00a0<\/strong><\/span><\/a><\/h1>\n

Core Financial Management<\/strong><\/a><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.1″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(38,61,183,0)” background_color_gradient_end=”rgba(0,0,0,0.38)” background_color_gradient_start_position=”30%” background_color_gradient_overlays_image=”on” background_image=”http:\/\/1thirty3.co.uk\/wp-content\/uploads\/2020\/06\/CheekyMare_Featured_2019.jpg” background_position=”top_left” custom_padding=”180px|10px|180px|10px|true|true” link_option_url=”http:\/\/1thirty3.co.uk\/cheeky-mare-bar\/” custom_padding__hover=”180px||180px||false|true” custom_padding__hover_enabled=”on|hover”][et_pb_text _builder_version=”4.4.1″ text_font=”|600|||||||” text_line_height=”1.8em” header_font_size=”36px” header_3_font=”Chonburi||||||||” header_3_font_size=”25px” header_3_line_height=”1.6em” transform_scale_linked=”off” transform_translate_linked=”off” text_orientation=”center” background_layout=”dark” link_option_url=”http:\/\/1thirty3.co.uk\/kims-hospital” header_3_font_size_tablet=”20px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|desktop” locked=”off”]<\/p>\n

Next project –<\/span>\u00a0<\/strong><\/span><\/a><\/h1>\n

Cheeky Mare Bar<\/strong><\/a><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.4.1″][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.4.1″][et_pb_column type=”1_3″ _builder_version=”4.4.1″][et_pb_text _builder_version=”4.4.1″ header_2_text_color=”#000000″] Deliverables Corporate brandingAdvertisingMarketingPrint designPackaging design [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.4.1″][et_pb_text _builder_version=”4.4.1″ header_font=”|700|||||||” header_font_size=”62px”] Doc Lock\u2019s Marvellous E-juices [\/et_pb_text][et_pb_text _builder_version=”4.4.1″] The Mad Cow Vape House\u00a0is an e-cigarette retailer established by\u00a0ex-smokers turned passionate vapers.\u00a0 They approached us to develop an identity for the new product called Doc Lock\u2019s Marvellous E-Juices, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"http:\/\/1thirty3.co.uk\/wp-json\/wp\/v2\/pages\/1082"}],"collection":[{"href":"http:\/\/1thirty3.co.uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/1thirty3.co.uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/1thirty3.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/1thirty3.co.uk\/wp-json\/wp\/v2\/comments?post=1082"}],"version-history":[{"count":14,"href":"http:\/\/1thirty3.co.uk\/wp-json\/wp\/v2\/pages\/1082\/revisions"}],"predecessor-version":[{"id":1437,"href":"http:\/\/1thirty3.co.uk\/wp-json\/wp\/v2\/pages\/1082\/revisions\/1437"}],"wp:attachment":[{"href":"http:\/\/1thirty3.co.uk\/wp-json\/wp\/v2\/media?parent=1082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}